Why Google is constantly changing its Homepage?

Google has recently added a lot of improvements to its Homepage (www.google.com).

It has also added a new color scheme and turned its interface literally upside down.

Before we understand why the changes were required, let us see what really changed?

Google changed the following things in its Homepage:
  1. Color Scheme from Light Blue to Black
  2. Google Image Search allows a user to search using images 
  3. Google Search now searches the web using voice
  4. Google Plus button in search results
These are the main changes Google introduced recently.

The changes were made primarily to challenge Facebook. In Facebook there is a concept of "LIKE". 
Similarly goes the concept of "Google Plus" .

Also notice that Facebook is constantly changing unlike Google's own popular platform Orkut.
Remember Orkut? The way you used to write scraps on your friend pages? Orkut was very slow to introduce new changes to its social networking platform and as a result, it lost the game to Facebook.

Facebook has introduced so many changes this year like:
  1. Facebook Questions
  2. Photo Viewer
  3. Faster page loading times
So change is the name of the game as it may seem. Even Yahoo is constantly changing its mail interface.


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