Wednesday, April 26, 2017

How to run ad experiments using Google Adsense

Google AdSense
Google Adsense allows content publishers to experiment with different ad formats and ad categories.

You can find the Experiments feature under the Optimisation Tab.

Monday, April 24, 2017

Google Chrome to have new ad-blocking features soon

Google Chrome

Google Chrome is all set to introduce new ad-blocking features that will be enabled by default.

Saturday, April 22, 2017

How to prevent your facebook account from getting hacked?

Use facebook securely

Facebook offers a lot of security features and options that help to protect your account.

However, most users don't use these features and as a result, their accounts end up getting hacked.

Friday, April 21, 2017

How to understand demographic information of users using Google Analytics?

Google Analytics Logo

Google Analytics has a cool Demographics feature that allows to better understand users who visit your website and users who use your mobile apps.

Wednesday, April 19, 2017

Make more money using Google AdSense Page-level ads

Google Adsense Page level ads

Google Adsense team had announced two new ad formats for mobile users called Page-level ads some months back.

The page level ads load at optimal times so that users are not bothered by ads when they are viewing the mobile website.

How to work with Google Data Studio and Google Analytics

Google has recently introduced a free Business Intelligence tool called Google Data Studio which works well with Google Analytics to create feature rich dashboards for business users.

Tuesday, April 18, 2017

How to use Google Tag Manager?

Google Tag Manager

Google Tag Manager is a free service that makes it easy for website and app developers to introduce tags inside websites and apps without coding.

It helps developers and marketing team users to have a consolidated view of third party trackers.

Monday, April 17, 2017

How to do free A/B and personalization tests using Google Optimize?

Google Optimize

Google is focussing a lot on its new Anaytics business called Google Analytics 360.

In order to ensure mass adoption, some great services like Google Optimize are free for all users with a Google account.

Thursday, April 13, 2017

How to better understand visitors using Google Analytics?

Google Analytics

Google Analytics has recently introduced a new User Explorer feature that enables website owners to track a user based on his advertising id.

This allows website owners to better understand user behavior.

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The content is copyrighted to Sundeep Machado

Note: The author is not responsible for damages related to improper use of software, techniques, tips and copyright claims.