How to use Google Tag Manager?

Google Tag Manager

Google Tag Manager is a free service that makes it easy for website and app developers to introduce tags inside websites and apps without coding.

It helps developers and marketing team users to have a consolidated view of third party trackers.

In order to use Google Tag manager a Javascript code must be added on a website and Firebase SDK for mobile apps.

Add new tag Google Tag Manager

After the installation is successful, a new tag can be added easily.  We will add a Google Analytics Tag using Google Tag Manager.

Add Google Analytics using Google Tag manager

As seen in the above example, we have added Google Analytics to track Page Views on a website.

Google tag manager user management

Google Tag Manager also allows multiple users to access the same account with some users (preferably admin) having access to approve tags etc.


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